Fashion’s Edible Trend: Emily Blunt Leads Produce-Inspired Red Carpet Revival

Welcome to ‘Look of the Week’, our regular series dedicated to analyzing the most talked-about outfit from the past seven days. Emily Blunt’s latest red carpet appearance at the Paris premiere of “The Fall Guy” caught everyone’s eye due in large part to her choice of Loewe Fall-Winter 2024 clothing featuring produce, namely radishes, potatoes and turnips scattered throughout.
This trend is not new as fashion has been exploring a fascination with food lately. Danish brand Ganni launched an outdoor farmer’s market displaying fresh beetroots alongside naturally dyed denim from their collaboration with Levi’s in 2022, while Collina Strada showed off an entire stall full of produce at its New York Fashion Week runway event last year. At Loewe’s spring/summer 2020 collection unveiled earlier this year, Jonathan Anderson added to Blunt’s wardrobe by featuring a hand-beaded purse resembling bunches of asparagus.
Some speculate that the recent surge in food-themed fashion is just another fleeting trend, perhaps dubbed “greengrocer girl autumn” according to The Guardian’s Jess Cartner-Morley’s article last year. However, others believe it could be a sign of things to come as climate change and global food security become increasingly pressing issues around the world. As prices for fresh produce continue to rise in many areas, some view certain foods as luxury items rather than necessities.
Food-themed fashion is nothing new; designer Hubert de Givenchy made his mark by incorporating sliced tomatoes onto a dress using salt white fabric back in 1953. Cynthia Rowley followed suit with her cornfield mini-dress, while Phoebe Philo’s Spring/Summer collection for Céline in 2004 was full of banana prints on leotards and dresses alike. Dolce & Gabbana has long drawn inspiration from fresh produce too – during Milan Fashion Week in 2011, they presented a range of items adorned with eggplants, peppers, and onions.
Jonathan Anderson’s approach to food-themed fashion is more lighthearted than serious; he enjoys the humor that comes from adding squashes or lemons onto clothing items like jeans or sweaters – a feature that makes people smile rather than hunger for sustenance.