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Finding Joy in Danish Culture: Insights from the CEO of The Happiness Research Institute

As the CEO of The Happiness Research Institute based in Denmark – consistently ranked one of the happiest countries globally- I am dedicated to understanding what enhances individuals’ wellbeing and overall quality of life. While Danes are often surprised by their country’s consistent ranking, it can be attributed to the Nordic welfare model mitigating sources for unhappiness. However, there might also be something in our culture that boosts happiness levels as indicated through these three commonly used phrases: “There is always a bright side,” “Enjoy life regardless of weather conditions” and “Pyt med det.”

The first phrase – without any clear origin – has been part of the Danish cultural fabric for centuries. It emphasizes seeing positive aspects in unfavorable situations, indicating that we are more resilient than most people presume when confronted with negative experiences. Similarly to how research shows higher happiness levels outside in nature rather than being inside, Friskt liv – an expression unique to the Scandinavian region- highlights our love for spending time outdoors regardless of weather conditions by simply dressing appropriately and enjoying the moment fully.

Lastly, “Pyt med det” is a commonly used phrase that translates into ‘it doesn’t matter’ or ‘don’t worry about it’. Unlike its earlier incarnation as an expletive meaning ‘hell’, today it connotes profound acceptance of unwarranted worries and reassurance in times when things seem not to be going well. It is a reminder to let go of negativity, move forward gracefully with resilience rather than getting caught up in minor setbacks or major disappointments.

Meik Wiking – founder and CEO of The Happiness Research Institute- has been called “the happiest man in the world” by The Times due to his bestselling books translated into 38 languages. Additionally, he is a research associate for World Database of Happiness, member of Advisory committee to Global Happiness Policy Report and founder of The Happiness Museum in Copenhagen.

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