Beer Industry Faces Potential Shortage Amid Carbon Dioxide Contamination; Bud Light, Corona Extra, and Budweiser Maintain High Name Recognition

Ronn Friedlander from Aeronaut Brewing Company discusses a potential beer shortage caused by an underground volcano leading to carbon dioxide contamination. In the meantime, three of America’s most popular beers – Bud Light, Corona Extra, and Budweiser – continue to dominate the market with their high name recognition.
Bud Light is produced by Anheuser-Busch and was initially released as Budweiser Light in 1982 for a low-calorie beer campaign that later became known as Bud Light due to marketing simplicity. It gained popularity during its ‘Spuds MacKenzie’ advertisement campaigns of the late eighties, which featured a bull terrier named “the original party animal.” However, recent partnership with transgender social media personality Dylan Mulvaney has sparked backlash and boycotts for Bud Light. Nonetheless, Bud Light remains one of America’s best-known beer brands due to its high name recognition that increased by 2% over the past year despite negative publicity from this campaign.
Corona Extra is a product of Grupo Modelo – Mexico’s largest brewer – which created it in 1925 as part of their anniversary celebration for the company’s tenth birthday. The beer gained prominence with clear and transparent bottles to differentiate itself, introduced in the early ’30s. Corona Extra became Mexico’s best-selling beer by the late eighties after launching a more refined version called Corona Extra in 1937 through an aggressive marketing campaign. By mid-nineties, it had become America’s most popular imported beer.
Budweiser is another iconic brand produced by Anheuser-Busch that was created in 1875 by Adolphus Busch – a German American immigrant who worked with his wife Lilly Anheuser to expand the product’s marketing and improve its taste through pasteurization. This technique allowed Budweiser beer to travel long distances without damaging it, making them one of the country’s oldest known beer brands whose commercial recognition persisted since Adolphus created this brewery.
These beers owe their success in part due to some highly successful advertising campaigns during the ’80s and ‘90s such as Budweiser’s Frogs campaign or “Whassup” guys, which are considered among history’s most iconic advertisements. The company also produced majestic Super Bowl commercials featuring herds of Clydesdale horses that rank high in advertising history.
As the country grapples with a potential beer shortage due to carbon dioxide contamination from an underground volcano, it is noteworthy to mention some well-known and highly recognizable American beers continue their dominance despite this looming threat.