Google Employees’ Arrest Amid Pressure on Companies for Political Involvement Alternative Title (if necessary): CEO Warning: Be Cautious When Entering Contentious Politics

Nine Google employees were arrested at the company’s headquarters in Sunnyvale, California and New York City on April 16. This incident highlights the increasing pressure on companies to involve themselves in contentious political issues amid mounting calls for their involvement. However, according to Mark Penn, chairman and CEO of marketing firm Stagwell, many executives would prefer not to wade into politics due to its charged nature ahead of the 2024 election. “I think most CEOs would sooner put their head in an alligator than get involved in politics this year,” he told FOX Business. Penn warned that businesses should be cautious before responding to pressure from activists, as getting involved with a contentious issue could potentially harm brand reputation and customer loyalty. He suggested companies stick to long-standing principles if they have any associations related to political issues aside from their products. Companies must also ensure viewpoint diversity in the advice given by staffers who are advising them on these matters. Penn recommended that businesses conduct periodic reviews of potential hot-button issues which may lead activists to target and protest against companies for social reasons rather than economic ones like inflation, immigration or crime as they have a more direct impact on business operations. Ultimately, he advised staying out of politics by not commenting in some cases because the stress and strain it can cause is overwhelming at times, but also recommended having resources similar to those used during physical emergencies available for political crises that could potentially be just as costly and powerful.