The Sports Bra Expands Nationally Through Franchise Model as Women’s Sports Gain Record Attendance

The Sports Bra, a bar dedicated to showcasing only women’s sports located in Portland, Oregon, is expanding nationwide through franchising after just two years of operation. Owner Jenny Nguyen opened the establishment with a mission “to make great food and delicious drinks” while supporting and empowering girls and women in sports. In an interview with FOX TV Stations shortly after its opening in 2022, Nguyen said she never anticipated the impact it would have on so many people at such speed. The Sports Bra has surpassed her initial projections as interest in women’s sports reaches unprecedented levels. Interest is not limited to basketball – last year’s Women’s World Cup set a new attendance record, and a volleyball game held in Nebraska attracted over 92,000 people, the largest audience ever for a women’s sporting event. The Sports Bra has received hundreds of requests from potential franchisees who share its values following an announcement that it would expand nationwide through franchising. Funding to support this growth comes courtesy of the foundation created by Reddit co-founder Alexis Ohanian, whose wife is tennis icon Serena Williams.