Erewhon’s $32 Ice Sparks Debate: Craftsmanship or Extravagance?

The exterior of a Erewhon store located in West Hollywood, California, was captured in a photograph taken on April 19, 2022. In Los Angeles, Erewhon Market, a high-end grocery store, has attracted attention due to its new offering – a specialized type of ice priced at $32 per bag. Crafted by Penny Pound Ice, the ice comes in eight immaculate spheres, causing widespread fascination and debate after a popular TikTok video surfaced, amassing millions of views. This new introduction follows the store’s regular inventory, which includes expensive items such as $20 gallons of raw milk and $19 Hailey Bieber smoothies, making their premium costs unsurprising to their customer base. Nevertheless, the $31.99 price tag for the ice elicited astonishment from several social media users. Another item from Penny Pound Ice, sold for $15 at various places like Penny Pound itself or Bristol Farms, was also mentioned, indicating that Erewhon considerably increases its prices. This revelation led to conversations in online comments sections regarding the value and pricing strategies at premium retail establishments. One user humorously questioned whether the water used to make the ice came from Narnia, emphasizing the perceived extravagance of the product. Moreover, another user suggested using an affordable ice mold from TJ Maxx instead. Additionally, some individuals expressed humor, skepticism, or curiosity about the ice’s uniqueness.