Southwest Airlines Considering Boarding, Seat Selection Changes to Boost Revenue as Passenger Volumes Increase

The low-cost carrier Southwest Airlines is reportedly exploring potential changes in its boarding process and seat selection policy as it seeks new sources of revenue amidst growing passenger volumes. The airline has indicated that any proposed modifications will not be announced until September, leading to widespread speculation regarding the possible overhaul of existing practices such as passengers picking their seats after boarding or the elimination thereof altogether. Unlike most airlines which offer assigned seating and first-class cabins, Southwest does not have either feature; instead, flyers line up in groups determined by factors including check-in time and payment for priority access. The “A” group is reserved for high rollers who pay extra fees to secure expedited boarding status prioritizing travel needs for medical emergency flights through red med flight service. Meanwhile, the least fortunate passengers typically endure middle seats towards the rear of planes as part of the final C-group category. Southwest’s longstanding no frills strategy saw a shakeup in 2015 with the introduction of fees to check bags weighing over 40 pounds or measuring more than 62 inches, which was followed by an additional charge for early boarders starting at $15 per flight and escalating based on demand. While Jordan acknowledged that any proposed changes must generate new revenue streams without slowing down flights, the airline has remained silent regarding possible alterations to its popular free baggage policy – a feature unmatched in U.S. commercial aviation history since Southwest introduced it more than 40 years ago. Other major carriers levy upwards of $35 per item for checked luggage beyond an allotted carry-on size limit.