CoinDesk Launches Social Token DESK on Polygon for Community Building and Rewards

In summary, DESK is CoinDesk’s social token, designed to build a community around the CoinDesk brand and reward engaged users. It runs on Polygon, a sidechain to Ethereum, and can be earned by engaging with CoinDesk events and content, or received as a tip from other users. The token cannot be sold, traded, or listed, as CoinDesk intends for rewards and value to come from inside the ecosystem. DESK is not a currency, financial asset, or investment product, and should not be used for speculation or trading. Instead, it serves as a reward token, similar to airline frequent-flier miles or hotel guest points. While not fully decentralized, CoinDesk covers gas costs on Polygon to ensure a gasless experience. User data is protected and used solely for authentication and reward distribution. CoinDesk encourages active participation in the DESK community through events and partnerships, and plans to improve wallet functionality and continue gathering feedback for future improvements.